All thats left of that cold war rebellion, that great swath of culture centered around the rock music of the 20th century, is kitsch. A kid in 69, 79, 89, maybe even 99, saw a Stratocaster and instinctively understood that he could fight back – he could stick it up the bad guy’s ass, maybe even use culture to affect social change. It seems that in 2009 a kid, maybe even the same kid, anyone under fifty or so, sees a Stratocaster and thinks it looks cool in his apartment downtown, leaning up against the moldy orange and brown afghan his girlfriend bought at a ‘vintage’ boutique. The once proud stratocaster is reduced from icon of rebellion to cultural artifact on a landscape where it’s just more stuff, castrated to the point where it has negative ability to create new culture – instead it spawns the same old shit. Removed from any meaningful context and strewn in with any other aesthetically compatible object, it’s NormanRockwellized, Republicanized. It’s fashion, and fashion is just what you wear when you are young and moving to the city.
All of those wonderful expressions of the 20th century really are gone now, mixed up and spit back out with plenty of black and pastel paint, from the gaping maw of the great corporations into the bucket shaped mouths of the waiting baby birds, three generations of people rendered so powerless that they can do nothing but gaze inwards and place their faith in some facsimile of culture whipped up in the boardroom by the powers that be, or gaze fondly through buddy holly specs at an idealized past, when culture was still a living, organic thing made by the people of the street, not the people of the ivy league marketing program.
In the final analysis, it’s all because the assholes won. We should have known this since sometime around the anti-WTO rallies, when a bunch of weak and scared children thought they could fight the massive edifice of modern capital by breaking a couple of windows and throwing rocks. They gazed up at a wall of cops in black body armor with paramilitary training, got the shit beat out of them, a faceful of teargas, and a lifetime of federal surveilance as a reward. The assholes had won, and turned the struggling people into marks, measured only by productivity and the size of bank debt that can be bought and sold.
So put on your bomber jacket, slap on them horn rims and hop on the scooter, baby, and go go go. Its a long hard slog out of the burbs and into the city, into the fake night of seafoam green jukebox signs, made in China circa 2009, ride to the newly revitalized town center where the good bottled brew can be found, where the best vintage dresses hang by the fistful in shining boutiques that line the clean white streets. Go, baby, Go, keep looking back.